Rule 17 – Those who claim to be decision makers will hide evidence to the contrary.

Small-Sales-Rep-Rules

Tell me you haven’t seen this before. You ask the prospect if they are the one making the decision and they confirm they are. You spend months selling, demonstrating and proposing your solution. Then, you find out the proposal must be reviewed and approved by another group. You start over. No one can really understand [...]

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Rule 82 – If your customer has a dusty collection of trade show trinkets, expect your proposal to join them.

Small-Sales-Rep-Rules

Yeah, this is a weak attempt at humor, but you have seen customers like this. They likely are all about the technology and not about the business. They spend their time at trade shows checking out all the bleeding edge stuff. It is unlikely their company will let them buy that stuff, but it sure [...]

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