Rule 24 – You have 2 ears and 1 mouth, use them in that proportion.

No one likes a pushy rep who has all the answers and loves giving them to you. Most professional sales people spend twice as much time listening than talking. How can you propose a solution or product without first taking the time to listen to the needs?

Let’s start with a good example – Remember their name when introduced. Focus on listening. By actively listening you can fashion your solution proposal using their words, problem description and solution methods. Your ability to sell and win has always been a function of how much you know of their business.

So, make every effort to calm your tongue and energize your ears.

 

 

 

 

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