You are poised and ready for the presentation of your lifetime. This customer has demonstrated all the buying signs and has the budget for your deal. You couldn’t sleep last night, all nervous about this final presentation at 1pm.
You want to make sure nothing can make you late so you leave early and have a quick lunch. The chicken salad looked good and you calculated it would be just right to keep your stomach from growling.
All the butterflies are gone and you launch into your presentation. Not to brag too much, but you are giving the most powerful and compelling presentation you have ever given. About 10 minutes into your oration, you notice the customer seems distracted, not as sharp as usual, and you can’t figure out what’s going on. You are stumped but you can’t deny this history making presentation, and go on.
After the presentation you expected a thunder of applause and the customer to rush and sign the deal. Instead, the customer thanks you for your time and says they will get back to you. They had some more questions.
All depressed now you stop in the bathroom to throw some water on your face. It is then you notice the very large white spot on your lapel. It is large enough for someone to notice a block away. You do the “instant replay” and roll the tape back in your mind. “Oh crap!” you now just figured out what your customer was looking at. That stain was just enough of a distraction that a few key points were not clearly made. After you kick your own butt, you smile because you know you will do that killer presentation one more time.
PS – the names have been changed to protect the innocent – but will be included if you are guilty. Oh and while you are making that all important pit stop before the presentation – be sure to check your fly, your teeth, your slip, and for you older guys, your nose hair 
Thank you Bob L. for this rule.
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