Whether you have inherited an existing sales channel strategy or you are building one from scratch, you must be aware of available Sales Channels and work to optimize your choices.
If markets behaved consistently, buyers could be singularly defined, products were never changed, technology stood still, there was only 1 level of distribution, and there were no competitors; we could pick a sales strategy and stick to it. But like Dorothy in the Wizard of Oz, “we’re not in Kansas anymore.”
I suppose that is really the point, these things are not static. You must regularly reevaluate each factor and tune your sales channel strategy. Right now you can add the economy to the list of reasons to reevaluate your sales channel strategy.
Each available sales channel has it’s advantages, it’s reason to be, it’s reason for success. How well do you understand each one and how well are you utilizing their advantages? We can help you evaluate, select and manage your sales channels. Contact us.
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