If you pay any attention to small business news you likely have heard about Mark Cuban’s 12 Rules for Startups. Mark Cuban is no stranger to small business or startups, having created a few successful businesses of his own. Most know him as the owner of the Dallas Mavericks NBA team but he made his money from building and growing businesses, including Broadcast.com and HDNET. Mr. Cuban is anything but traditional and some would suggest controversial. His 12 Rules for Startups reflect his personal attitudes and experiences about how to start and grow successful businesses.
All of his rules are instructive but the one we really like is number 4 – Sales Cure All; “Know how you will make money and how you will actually make sales.” A statement like this from Mr. Cuban needs no amplification or modification. It is purely driven from his experience. Every startup must understand clearly what they will sell, how they will sell it, how much they will sell, etc. This can not be a mystery – it must be well understood.
We work with many small businesses and startup firms and understand rule 4 very well. If you are considering starting a company with a great product idea or similar, make sure you understand rule 4 very well. Even if you have grown from startup to small business status, you never stray far from the impact of Rule 4. We can help make sure you have the understanding you need and the plan required to make sure you know exactly how you will make money. Do this work early, before you invest in people, time, products, marketing and sales.
No other related posts found.
