Rule 18 – You must be unique

Small-Sales-Rep-Rules

Ask yourself daily – What am I providing my clients they can’t get anywhere else?  If you can’t answer this question your clients won’t be able to either.  Here is a big hint, it is not about product information or price.   That they can find on the web.  If you aren’t unique, you will struggle [...]

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Rule 15 – The most important word to a client is their own name

Small-Sales-Rep-Rules

Don’t blow it – when they tell you their name, remember it.  It is easy when you have scheduled a call, but what about the spontaneous meeting in the hallway, briefing room, restaurant, etc.?  Sales people are supposed to be great at remembering names.  How do they do it?   Well, for many it is like [...]

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Rule 14 – The more you talk about your Product the more you show how little you know about your prospects needs.

Small-Sales-Rep-Rules

You may be selling dollar bills for 50 cents, but your prospect needs a pocket full of quarters.  The first sales person to recognize this, will get the deal.   Here is another view of the same problem. You have a scheduled an hour sales call on a prospect you have been pursuing for months.  This guy has [...]

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Rule 7 – A comp plan written like a contract will require you to behave like a lawyer.

Small-Sales-Rep-Rules

The term “sales plan lawyer” is not related to jurisprudence.   Instead it is used to describe the sales rep who knows the compensation plan like the back of his hand, knows every nuance and subtlety, and knows exactly how to exploit the plan.   Highly complex compensation plans will encourage sales reps to build these lawyer like skills.  [...]

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Rule 12 – Normally, but not always; finishing at 150% of sales target means your small transgressions will be forgiven.

Small-Sales-Rep-Rules

Are you are risk if  you blow a couple forecasts, miss a few internal sales meetings, upset your contract specialist, and exceed your expense budget?   You will likely still be employed if you finish at 150% of quota.  Miss your sales target, and death will come from a thousand pin pricks.  Many transgressions can be overlooked or [...]

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Rule 58- Negotiating your exit terms is most often better done on your entrance

Small-Sales-Rep-Rules

Have you ever tried to negotiate a signing bonus after you were hired?   Similarly, have ever tried to renogitiate your stock option plan on your last day at a company?  You likely already know that it is always easier to negotiate your exit terms when joining an organization vs. trying to do it when leaving.  You have all [...]

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Rule 59 – Remember, those who didn’t participate in the sales effort, will be the first to point out your mistakes.

Small-Sales-Rep-Rules

Yes, you are laughing at this one because you are living an example of this one right now.  If selling was like math or science, using a formula would always produce a sale.  Unfortunately, selling is more like philosophy where no formulas exist and there may be a dozen different ways to succeed and a thousand [...]

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Rule 65 – Rare is the Sales Rep eager to share secrets – but common is the sales rep who eagerly seeks your secrets

Small-Sales-Rep-Rules

You have seen many times before – the sales rep in the next office frequently asks for your help but never returns the favor.  You are always generous with your time, helping a colleague with a tough sales situation, presentation, demo, etc.  Yet when you ask, they are always too busy and can’t help.  You [...]

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Rule 73 – It’s Often Easier to Ask for Forgiveness than to get Permission

Small-Sales-Rep-Rules

Can you even count the number of times you asked permission to do something different and got the answer “NO” ?   I am not talking about going outside the bounds of good taste, ethics, or acceptable conduct.  Remember the time you asked that customer “gate keeper” for permission to go see his boss?  When he [...]

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Rule 43 – Your customers loading dock is a good location to gather competitive information.

Small-Sales-Rep-Rules

Arrive 15 minutes early for a sales call and take a detour by the loading dock.  What will you find there?  Well, you might see boxes arriving from a competitor.  You might even see products arriving to set up a new production facility, or lots of expensive supplies for a product you can replace.   What [...]

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